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Wool is great, but have you ever tried melting oyster shells into a polymer yarn instead? It’s way better.
Meet Seawool®: thermal-regulating, machine washable and itch-free. Built into the rest of the AW26 range, so nothing in your wardrobe holds you back this season.
Thermal regulationMachine washableOdour repellentPartly made with Oyster shellsItch-freeSoft wool touch
The technology
From merino to marine
We used to make knitwear from merino wool, until customers told us the same thing again and again: too delicate, too much hassle, and handwashing? No thank you.
So we went looking for a smarter alternative. Seawool® blends recycled plastic bottles with discarded oyster shells into a fabric that is machine washable, shrink-resistant, soft, temperature-regulating and odour-resistant. Same warmth, none of the hassle.
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