Our technology keeps your clothing odour-free and fresh for days.
Non-iron stretchy materials combine style and comfort.
Durable clothing you’ll wear more and wash less.
a new journey
Inspired by the Danish word for life - this collection is a celebration to the everyday woman. Designed to embrace everyday adventures LIV brings together comfort, textile innovation, and timeless style - without compromises.
Elevating all time wardrobe essentials one drop at a time with our legendary Freshcore™ textile technology to create high quality, stretchy and durable performance fabrics ready for everyday life.
Featuring soft BCI-certified cotton that is sweat, odour, liquid & wrinkle resistant, non-iron, sweat resistant and non-transparent shirt fabrics, as well as and innovative Seawool® .
Designed in Amsterdam, meant for the world.
Limited stock, but this is just the beginning. Enjoy!
Lotte Brandi
Cofounder
BEHIND THE SCENES OF LIV
Turns out I'm more into women
"For almost ten years, we’ve been building LABFRESH for men, and I genuinely loved it. We obsessed over performance, durability and comfort. Meanwhile, every morning, Kasper would wake up, throw on LABFRESH and look put together in 30 seconds. I, on the other hand, perfected the art of “this will do..."
