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LASSE SCHÖNE IS BACK

Explore his 2nd capsule drop

SEAWOOL® HAS RETURNED

Explore the new drop

Sweat-proof essentials

Explore the collection

Zèta x LABFRESH

A shoe made with corn

The travel suit

Shop now
Aerial view of a house surrounded by trees and water

JOIN THE LAB

From all of us, to all of you
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EXPLORE SEAWOOL®

non-iron blouses

ULTRA SOFT BOATNECKS

SIGNATURE SUIT
About us
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Slogan wheel: Buy less, Wash less, Wear more.

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Populære add-ons til -10%

LIV Shopper
LIV Shopper
99,00 kr 89,10 kr
Reversible Tank top - Brown
Reversible Tank top - Brown
350,00 kr 315,00 kr
Sweat-proof undershirt - Khaki
Sweat-proof undershirt - Khaki
299,00 kr 269,10 kr
Sweat-proof undershirt - White
Sweat-proof undershirt - White
299,00 kr 269,10 kr
Reversible Tank top - Black
Reversible Tank top - Black
350,00 kr 315,00 kr
Anti-odour socks White
Anti-odour socks White
165,00 kr 148,50 kr
✓ Odour-free for days

Bestsellers

Boatneck Knit - Dark Olive
Boatneck Knit - Dark Olive
Boatneck Knit - Dark Olive
Boatneck Knit - Dark Olive
Boatneck Knit - Dark Olive
Boatneck Knit - Dark Olive
350 kr
Relaxed Blouse - Black
Relaxed Blouse - Black
Relaxed Blouse - Black
Relaxed Blouse - Black
Relaxed Blouse - Black
Relaxed Blouse - Black
Relaxed Blouse - Black
899 kr
Anti-odour socks White
Anti-odour socks White
Anti-odour socks White
Anti-odour socks White
Anti-odour socks White
Anti-odour socks White
Anti-odour socks White
From 165 kr
Christmas gift collection

Christmas 2026

The Christmas Gift Shop

Gifts that outlast the wrapping paper. Liquid repellent, wrinkle-free and built to be worn long after the tree comes down.
Find his gift

Easy exchanges

Exchange gifts until 31 January 2027

Gift wrapping

Add a luxurious gift box for €1

Guaranteed delivery

Order by 18 December 2026

Easy size guide

Find his size with confidence

The gift guide

Who's on your list?

The funny uncle

The funny uncle

Shop his look ↓
The trendy cousin

The trendy cousin

Shop his look ↓
The husband who never irons

The husband who never irons

Shop his look ↓
The "I don't need anything" dad

The "I don't need anything" dad

Shop his look ↓
Knitted Long-sleeve Polo Off-white
Knitted Long-sleeve Polo Off-white
750,00 kr
Regular Everyday Pants Olive
Regular Everyday Pants Olive
899,00 kr
Bodywarmer Uncoded Green
Bodywarmer Uncoded Green
599,40 kr
2-pack Odour-free Heatcore socks grey
2-pack Odour-free Heatcore socks grey
165,00 kr

The look 01

The funny uncle

His jokes repel laughter. His outfit repels red wine.

Shop the look

Regular Everyday Pants Olive
Regular Everyday Pants Olive899,00 kr

Why he'll love it

  • bla bla
  • bla bla
  • bla bla

Bodywarmer Uncoded Green
Bodywarmer Uncoded Green599,40 kr

Why he'll love it

  • bla bla
  • bla bla
  • bla bla

The look 02

The trendy cousin

Has opinions about sneakers. Strong ones. Here's a look even he'll approve of.

Varsity Jacket Camel

Varsity Jacket Camel

1.499,00 kr
Knitted t-shirt Off white

Knitted t-shirt Off white

550,00 kr
Heavy Pleated pants Dark Grey

Heavy Pleated pants Dark Grey

1.050,00 kr
ZETA Sneaker White

ZETA Sneaker White

1.199,00 kr

Shop the look

Varsity Jacket Camel
Varsity Jacket Camel1.499,00 kr

Why he'll love it

  • bla
  • bla
  • bla
Knitted t-shirt Off white
Knitted t-shirt Off white550,00 kr

Why he'll love it

  • bla
  • bla
  • bla
Heavy Pleated pants Dark Grey
Heavy Pleated pants Dark Grey1.050,00 kr

Why he'll love it

  • bla
  • bla
  • bla
ZETA Sneaker White
ZETA Sneaker White1.199,00 kr

Why he'll love it

  • bla
  • bla
  • bla

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The look 03

The husband who never irons

Calls his creases "a look". Get him clothes that never need an iron, and let him take the credit.

Classic Non-iron Shirt White

Classic Non-iron Shirt White

899,00 kr
V-neck Sweat-proof undershirt khaki

V-neck Sweat-proof undershirt khaki

299,00 kr
Regular Travel Pants Navy

Regular Travel Pants Navy

899,00 kr
Travel Blazer Navy

Travel Blazer Navy

1.650,00 kr

Shop the look

Classic Non-iron Shirt White
Classic Non-iron Shirt White899,00 kr

Why he'll love it

  • bla
  • bla
  • bla
Regular Travel Pants Navy
Regular Travel Pants Navy899,00 kr

Why he'll love it

  • bla
  • bla
  • bla
Travel Blazer Navy
Travel Blazer Navy1.650,00 kr

Why he'll love it

  • bla
  • bla
  • bla
Seawool Mockneck Navy

Seawool Mockneck Navy

899,00 kr
Straight Travel Pants Grey

Straight Travel Pants Grey

899,00 kr
Twill Jacket Olive

Twill Jacket Olive

1.299,00 kr
Heavy Seawool Scarf - Dark Grey

Heavy Seawool Scarf - Dark Grey

599,00 kr

The look 04

The "I don't need anything" dad

Says it every single year. We all know he wants socks. And maybe sneakers.

Shop the look

Straight Travel Pants Grey
Straight Travel Pants Grey899,00 kr

Why he'll love it

  • ✓bla
  • ✓bla
  • ✓bla
Twill Jacket Olive
Twill Jacket Olive1.299,00 kr

Why he'll love it

  • ✓bla
  • ✓bla
  • ✓bla

Size helper

In doubt about his size?

Tell us what you're buying and the size he usually wears. We'll tell you which size to pick. Still not right? Exchanges are free.

Christmas in motion

See it to believe it

Christmas FAQ

Netherlands: order by [DATE]. Denmark: order by [DATE]. Germany: order by [DATE].